| Date: 03.10.2023

We’re very excited to share that we’re celebrating a significant milestone here as Direct Tile Warehouse turns 45 this October! 🎉 In celebration, we’re giving you an insight into the company’s history, and offering a special discount to celebrate.

Here are a few fun facts for you.

  • We began trading in October 1978 under the name B J Ceramics
  • We have two showrooms, in Swansea and Cardiff
  • We used to have to take orders through telex and fax! Thank goodness for modern technology….
  • We rebranded as Direct Tile Warehouse in 2003
  • Manager Chris started with the company in its early days as a teenager and has been with us ever since!
Direct Tile Warehouse Team, 1980s

Alan Jones, Dean Westwood, Sheri Nasehi , Chris Williams, Phil Thomas and Mervin Ray

Direct Tile Warehouse turns 45

Back in 1978, we started our journey as an offshoot of a joint venture construction company, with a mission to bring exquisite ceramic tiles from Spain, Italy, and Portugal to the British market. These imported tiles not only added a touch of elegance to homes but also became popular among trade professionals and the public due to their unique designs and competitive prices.

Originally known as B J Ceramics, we began our operations in Swansea’s Strand area and have since grown, including a Cardiff office that is now based on Hadfield Road. We are a 100% family-owned enterprise, led by the Ballard family, who acquired full ownership in 1985.

While our name evolved to Direct Tile Warehouse in 2003, one thing that has remained constant is our commitment to exceptional customer service. Our dedicated staff, who are experts in tiles, have been instrumental in our success.

Technology has played a significant role in our journey, transforming the way we do business. From telex facilities to fax machines, and now seamless communication through email and video calls, we’ve come a long way.

Today, we’re proud to serve clients across the entire UK through our website, offering a diverse range of ceramic and porcelain tiles at competitive prices. And to celebrate our 45th anniversary, we have a special offer for you! 🎁

David and Andrew in our Swansea store

Our Special Birthday Offer

Until October 28th, you can enjoy a fantastic 15% discount on all full-price products, whether you shop online or visit our store. Just use the code DTW45 at checkout.

As we look ahead, we remain committed to providing top-quality service and offering attractive tiles at reasonable prices. We’re even expanding our product range by adding LVT flooring to give you more options for your floors.

We’re thrilled to have served the UK for 45 years and can’t wait to continue our tradition of excellence in the tile industry. Thank you for being part of our journey!

Our 40th Birthday in 2018